PYMNTS

MAY 25, 2018

Hence, the ’69 VW minibus — the right blend of lots of cargo space and a rather eye-catching exterior that matches the beachy, breezy comfortable aesthetic the brand was trying to build. Frequently breaking down or not, the brand managed to spread. The move, however, grew out of an organic need within the brand.

Portland 100

Portland Retail Chicago Branding 100

PYMNTS

JULY 18, 2016

This newfound cost consciousness is reshaping the retail industry in everything from spurring the rise of fast fashion at the expense of mall “anchor stores,” to the increasing popularity of off-brands or store brands in the supermarket, to the shift in the apparel business, to off-price retail outlets over full-priced department stores.

Branding 100

Branding Retail Study Portland 100

PYMNTS

FEBRUARY 16, 2017

Ten years later, the company continues to disrupt the diamond mining and traditional jewelry retail space with its lab-grown diamonds — offering customers a diamond alternative they can truly feel good about buying. For diamond mining companies and many traditional jewelry retailers, this technology comes as a major threat.

Portland 101

Portland Community Branding Retail 101

PYMNTS

MAY 23, 2016

It has been a particularly grim retail season for the mall staples that defined landscape of the late ’90s and early 2000s. Karen Webster described this scenario in 2014 as The Coming Physical Retail Death Spiral. “So Same-store sales in retail locations were up on average 1 percent from the same time in 2015.

social media 100

social media Retail Portland Millennials 100