Pokémon GO: Game-Changing Game Or High-Tech Pet Rock?
PYMNTS
JULY 30, 2016
A little over 40 years ago, the Pet Rock was a national phenomenon. Dahl’s guess was that with some clever branding, cute packaging and a clever enough pitch, the Pet Rock would soon be a national sensation. Gary Dahl suddenly realized something: The rock was the perfect pet. If you’re laughing, I wouldn’t.
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