Tactics from a Nail-Biter Merger That Every Bank Marketer Can Use
The Financial Brand
JULY 10, 2023
This article Tactics from a Nail-Biter Merger That Every Bank Marketer Can Use appeared first on The Financial Brand. Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
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