article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data.

Marketing 294
article thumbnail

Top Social Media Trends to Pay Attention to for Financial Brands

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Social Media Trends to Pay Attention to for Financial Brand

Social Assurance

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

article thumbnail

Lani Hayward on Umpqua’s acclaimed podcast, Open Account

BankNXT

In Zack Miller's latest Tradestreaming podcast, he talks to Lani Hayward from Umpqua about its own podcast and its success as part of a larger marketing strategy for the bank. Lani Hayward on Umpqua’s acclaimed podcast, Open Account on BankNXT.