William Mills

JANUARY 14, 2016

We spent the better part of 2014 educating our prospects and clients on content marketing (also known as inbound marketing); how to use these tactics to build brand awareness and generate leads; and the importance of marketing automation systems. 2015 was a content marketing tsunami. Brand awareness – 77%.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

William Mills

NOVEMBER 1, 2016

It’s our responsibility to have a finger on the pulse of fintech trends and how financial institutions’ spending and preferences for IT change year over year. Our inside sales team is, in effect, part of our marketing team. Rowe also observes marketing’s growing influence on the customer relationship. “We Content management.

Technology 40

Technology US Customer Experience Marketing 40

CB Insights

APRIL 24, 2018

In fact, a whole host of traditional retailers are bucking this trend — many planning to open hundreds of stores in 2018. As a result, an entire ecosystem comprised of hundreds of tech startups has emerged to help brick-and-mortar retailers adapt, working across categories from inventory management to shelf monitoring.

Retail 59

Retail Trends Technology Branding 59