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Red Robin Looks To Balance Respecting Its Roots With Embracing The Digital Future

PYMNTS

There has been no shortage of food fads, dietary crazes and “restaurant of the future” concepts that have played out nationwide, most of which the brand has politely passed on. And that has presented a challenge to the Red Robin brand. And there’s more to come in 2019 – though what that will entail remains to be seen.

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This Time, We Want You To Drink The Kool-Aid

PYMNTS

We have a significant level of awareness,” said Andrew Louie, brand manager of refreshment beverages at Kool-Aid’s modern corporate parent company, Kraft. The brand continues to be extremely popular, even though it’s over 50 years old.”. Louis, Missouri; Oklahoma City, Oklahoma; and Jacksonville, Florida.

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