Branding Indiana Regional Retail 
PYMNTS
JUNE 20, 2019
One of Kroger ’s most powerful competitive advantages is the company’s own brand products, Chairman and Chief Executive Officer Rodney McMullen said in the company’s first-quarter 2019 earnings conference call. During the first quarter, for instance, it introduced 219 our brand items. Omnichannel Retail.
CB Insights
MARCH 6, 2019
But despite the popularity of its sock puppet mascot, the online pet supplies retailer went out of business just 9 months after its Super Bowl ad, doomed by an untenable business model and the bursting of the dot-com bubble. Three months later, Amazon contributed to a $50M funding round earmarked for promoting the Pets.com brand.
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