Branding Idaho Millennials National 
Gonzobanker
DECEMBER 20, 2019
Kent Oram, CEO, Idaho Central Credit Union – As evolution, revolution and occasional shareholder dilution occur across the industry, a leader in Idaho has quietly worked over the past 12 years on accumulating legendary performance. The workplace a millennial will most confuse with Silicon Valley – Live Oak Bank in North Carolina.
Gonzobanker
DECEMBER 22, 2015
We don’t know what Los Alamos National Bank’s marketing department was drinking when it designed the customized water bottle labels, but we’re giving them big points for creativity. Department Whose Brand Isn’t Improving Award. Diebold seizes the merger moment with fledgling Wincor Nixdorf to change its already well-known brand.
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Gonzobanker
DECEMBER 20, 2018
PNC made a Gonzo move with a national digital expansion in 2018 with the unique idea of building a small number of branches in target metro markets like Kansas City and Dallas. Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. The Millennial Over-Transparency Award.
Gonzobanker
DECEMBER 19, 2016
While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. Mergerama Region of the Year – The Midwest: Huntington-First Merit, Chemical-Talmer, Old National-Anchor … the list goes on.
Gonzobanker
DECEMBER 19, 2016
While this deal was announced late last year, the heavy lifting was done in 2016 as BBCN Bancorp and Wilshire Bancorp came together under a new brand to create the largest Korean American bank. Mergerama Region of the Year – The Midwest: Huntington-First Merit, Chemical-Talmer, Old National-Anchor … the list goes on.
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