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How The Gap Hopes To Capture Consumers With A More Open Take On Loyalty

PYMNTS

Loyalty rewards for shoppers are not new to the Gap , or its associated brands, Banana Republic, Athleta and Old Navy. For those who carry either the branded Gap card, or the Gap Mastercard (or anyone who has ever been part of a retail rewards program), the offerings are fairly familiar. We have a successful Gap, Inc.

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The Amazon/Walmart Whole Paycheck Tracker: The Siren Song of Enhanced Efficiency

PYMNTS

Amazon’s advertising space currently sells space for brand logos, photos and descriptions of products, which are basically the equivalent of static billboards. New York-based eCommerce research firm Marketplace Pulse found shoppers aren’t any more inclined to buy the Amazon brands , even when the company highlights them in search results.

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