Branding Fintech Marketing Strategies Samsung 
William Mills
SEPTEMBER 12, 2017
Cool name and branding. I like their branding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me. THAT brand has been around about 20 years from the “dot com” days.
William Mills
MAY 9, 2018
There are a number of great events in FinTech but this one I do my best to attend each year. Product distribution strategy: Through financial institutions, through other fintech companies and platforms. Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms (curently via Finastra).
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