Branding FDIC Indiana Marketing 
Jeff For Banks
MARCH 27, 2010
They troll the web for best rate banks, assuming one depository with FDIC insurance is no better than another. ING Bank is a pure Internet play that builds on its brand power and competitive rates to drive deposits in its virtual doors. Its deposit rates are typically at the top of the market.
Jeff For Banks
FEBRUARY 1, 2015
They didn''t even include bank in their marketing materials, leaving customers and potential customers wondering, who ? If your brand strives for assimilation, then go with it. But truth be told, MutualFirst Financial of Muncie, Indiana, the holding company for MutualBank, is publicly traded. Here is what I came up with so far.
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