How Much Is Lady Gaga Worth To The Super Bowl?
PYMNTS
OCTOBER 3, 2016
Last year’s Super Bowl alone, a 24-10 victory by the Denver Broncos over the Carolina Panthers, drew the third-thighest Nielsen rating in TV history, an average of 111.9 That number needs to be coupled with Lady Gaga’s tremendous social media reach as well. 5, 2017, at NRG Stadium in Houston. million viewers tuning in.
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