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For Retail Promotions, Rewards Beat Out Discounts

PYMNTS

To create sales lift and purchase intent without the negative brand effects of discounting, Aberdeen Group, which was created for Blackhawk Network’s Hawk Incentives, discovered that promotions based on rewards can be more effective than discount offers. In addition, members of the program can waive the $5 charge for Target Restock.

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Metromile Drives Home $191.5M In Funding

PYMNTS

They also included Metromile Founder and Chairman David Friedberg, as well as Dallas Mavericks owner and “Shark Tank” Shark Mark Cuban. Our go-to market strategy is focused on large urban areas and aimed at developing a brand with each city that we roll out into. Surprised by the $191 million number?