ABA Community Banking

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. August: Tell Your Brand’s Story.

Marketing 0

Marketing eBook social media Video 0

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. Once prospects have engaged with your website, the next step is conversion by providing them with access to premium content, i.e., an in-depth, well researched white paper or eBook. Be a Gatekeeper.

eBook 41

eBook Marketing Automation Marketing social media 41

Fintech Labs Insights

OCTOBER 3, 2016

Honored as the Innovation Showcase Award winner by the attendees of the BAI Retail Delivery conference. Debuted first eBook, A Better Financial Life. Partnered with Scotiabank to co-brand loans for SMEs in Mexico and Canada. Inked multi-year data aggregation deal with USAA. Recruited first CMO, Don MacDonald. Kabbage ( FD15 ).

San Francisco 18

San Francisco Taxes Lending Colorado 18