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Wildfang Is Building Its Brand With Clicks And Bricks

PYMNTS

Log another win for brick-and-mortar in the retail history books: Despite years of retail apocalypse criers, the industry continues to show that it’s not dying at all — it’s just evolving. The company opened its first store in Portland five years ago and is now about to open its second in New York City this May at 252 Lafayette.

Branding 100
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Creating A Community For A Niche Outdoor Brand Around

PYMNTS

But when retail gets more niche or specialized, like in the arena of specialized outdoor good and equipment – the consumer’s interests and needs get a bit different. Quality and function are generally more key considerations than price alone – which means the customer is often looking for a wider range of very specific products.

Community 100
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Building A Niche Brand For Outdoor Enthusiasts

PYMNTS

But when retail gets more niche or specialized, like in the arena of specialized outdoor goods and equipment, the consumer’s interests and needs are a bit different. All of those points of expansion, Phillips said, are intended to build a retail operation around a community of enthusiasts, and to reap the rewards of those synergistic effects.

Branding 100
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Building The Beard Trend Into A Successful eCommerce Portal 

PYMNTS

Beardbrand Founder Eric Bandholz is, perhaps unsurprisingly given his brands’ name, in the former camp. I realized there was a community of individuals like me. The brand has, however, expanded in wholesale partnerships, most notably with Target, which stocks its goods on shelves. . Make the world a better place.

Trends 131
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Retail’s Ups And Downs: Rate Hikes, Dollar Stores And EpiPens

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Retail’s a tough racket. One minute, you can have the hottest product or store on the block — think Aéropostale about a decade ago — and the next, no one wants to buy the product any longer, the brand is now suddenly considered uncool and nobody’s shopping there any longer ( think Aéropostale today ).

San Diego 100
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Warby Of X: MiaDonna Delivers Lab-Grown Diamonds

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Ten years later, the company continues to disrupt the diamond mining and traditional jewelry retail space with its lab-grown diamonds — offering customers a diamond alternative they can truly feel good about buying. For diamond mining companies and many traditional jewelry retailers, this technology comes as a major threat.

Portland 101
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Sharing Plant-Based Family Snack Recipes Via eCommerce

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But it wasn’t until many years later that he decided to go all-in on the mushroom jerky concept, working with them to reformulate the recipe and manufacture the jerky in Portland, Oregon. Pan also believes that plant-based foods are growing at five times the pace in retail sales versus regular groceries.

Portland 116