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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

Scooters are so retro that they are almost brand new. Large billboards will go into these markets: San Francisco/Oakland, Columbus, Dallas, San Diego, Portland, Los Angeles, Denver, Atlanta, Reno and Nashville. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months.