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Durant’s Decision: How Star Athlete Departures Impact Brands, Retailers

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From an economic standpoint , James’ departure, which he announced in a highly controversial one-hour primetime special broadcast on ESPN entitled “The Decision,” was immediately felt in Cleveland and to the value of James’ own brand. That said, minimal backlash to the KD brand. It will only help his brand.”.

Branding 101
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How Boutique Trucks Are Bringing New Meaning To Fast Fashion 

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Food trucks have been around since the 1970s, when taco trucks began making the rounds in New York City, but didn’t become a national sensation until 2008 when two events coincided in such a way as to make a long extant — but largely niche — subsegment of the restaurant game into a mass market phenomenon. economy was blowing up in a bad way.

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Car Vending Machine Company Carvana Goes Up Against Wall Street

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billion, on an 82 percent increase in retail sales. That is the most organic growth of any automotive retailer ever in the U.S. According to Carvana Chief Brand Officer Ryan Keeton, opening new markets brings an uptick in overall business. “We Apparently that will get you in trouble on the Street. New Markets. Ontario (L.A.),

Company 130
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Retail Brands Rethink GOP Convention Support

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The Republican National Convention: 50,000 in-person attendees, tens of millions more watching at home, four days of wall-to-wall coverage on TV and online. What retail brand wouldn’t want a piece of that action, to gain exposure by plastering its name all over the Quicken Loans Arena in Cleveland, Ohio, this July?

Branding 100
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The Retail Politics Of Trump And Airbnb

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Politics and retail usually mix like oil and water. Hipmunk released data last week that showed bookings to Trump Hotels have suffered a marked decline ever since their namesake’s political campaign has been an issue in the national consciousness. Bookings at lodgings under the Trump banner have fallen an average of 59.3