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Smaller, Tech-Oriented Branches Gain Steam in Booming Markets

American Banker

Banks in cities such as Seattle and New York are getting creative with branching, adding some that are smaller than modest apartments.

Seattle 28
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Feature Friday: Umpqua Showcases the Closest Branch on its Website

Fintech Labs Insights

I’m not a fan of bank branches (except Chase’s NE Seattle outpost, hi Ben). But if you do have good branches, you should at least use your digital presence to showcase them. Probably the best example of growing a franchise using branching (at least in the United States over the past 20 years), is Umpqua Bank.