Branch Strategies Community Bank Marketing United States 
Jeff For Banks
DECEMBER 1, 2015
This highlights an important banking concept: revenues are mostly driven off of balances, not activity. mBank’s light branch depicted above is located in a mall. Malls are experiencing difficulty in the United States, as millennials opt for smaller, urban environments to shop. Let’s compare to other market area profits.
Fintech Labs Insights
AUGUST 21, 2015
But if you do have good branches, you should at least use your digital presence to showcase them. Probably the best example of growing a franchise using branching (at least in the United States over the past 20 years), is Umpqua Bank. The bank also attempts to showcase local events on the left-hand column.
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