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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

For inspiration in banking innovation, we often look to other industries. Instead of thinking traditionally, Gentle Monster pursued a strategy of innovation and creativity to become the hottest sunglass company globally, creating a company currently valued at $900 million. COI marketing for banks should always be a top priority.

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Gonzo Goes to BAI Retail Delivery 2014: Sweet Home Chicago?

Gonzobanker

Entrepreneur Gary Vaynerchuk implored the crowd to get beyond the marketing talk and stop marketing in the past. His point that Uber sells time (nobody wants to keep submitting payment) as much as transport was spot on, and he encouraged us to test our marketing campaigns and double down on what works. C’mon Avanade!

Chicago 97
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4 Gonzo Takeaways from BAI Retail Delivery ’15: Viva Las Vegas?

Gonzobanker

I gave my teams 8% of their budgets to blow [on innovation] and we talked about what we learned every week.”. Oracle’s Innovation Lounge. This was the clever multi-media marketing of clever multi-media marketing. Have a seat … plenty of room. Our first thought was to ask what is the societal benefit of cola, exactly?