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CVS Expands Membership Program Nationwide To Lure Millennials

PYMNTS

After successful test runs in Boston, Philadelphia and Tampa, the CVS membership program CarePass will expand nationally with free delivery for an annual fee, CNBC reported on Monday (Aug. The pilot program indicated that 20 percent of users were millennials and that CarePass members spent 15-20 percent more at CVS.

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Big Retail Problems, Small Format Solution?

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Target, on the other hand, has enjoyed some success with its flexible format, urbanite- and millennial-friendly CityTarget locations that first launched in 2012 and have since expanded to Los Angeles, San Francisco, Chicago, Boston, San Diego and Philadelphia.

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