article thumbnail

The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

And it’s not just about happy customers… Boston Consulting Group data indicates personalizing customer journeys can lead to a 10-30% increase in revenue. The potential cost of a poor user experience for mobile banking is high. And when it isn’t? Opportunity #4: When customer trust is on the line.

article thumbnail

The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

And it’s not just about happy customers… Boston Consulting Group data indicates personalizing customer journeys can lead to a 10-30% increase in revenue. The potential cost of a poor user experience for mobile banking is high. And when it isn’t? Opportunity #4: When customer trust is on the line.