PYMNTS

AUGUST 23, 2019

Wayfair , for instance, opened a store at the Natick Mall in suburban Boston, where consumers can experience products firsthand before making a purchase, after debuting a pop-up shop there last year. The new location comes with a digital innovation, the Wayfair Home Bar, which helps customers visualize how Wayfair’s products fit into a room.

Retail 109

Retail Boston Kentucky New Jersey 109

PYMNTS

JANUARY 17, 2020

That matters because as time goes by and existing cities become prohibitively expensive — think San Francisco, New York City and Los Angeles, with Chicago, Boston and other areas not far behind — many younger, well-educated consumers are making moves to exurban or even rural areas, or smaller cities.

Payments 131

Payments Los Angeles San Francisco New York City 131

CB Insights

MARCH 13, 2019

New York, Boston, Chicago, and Nashville, among other cities, all played host to newly minted unicorns last year. Company Description: Based in Nashville, Tennessee, SmileDirectClub provides at-home teeth-straightening kits. Company Description: Toast is a Boston-based company that offers an all-in-one restaurant management solution.

San Francisco 77

San Francisco Company US California 77

CB Insights

APRIL 24, 2018

Currently, customers in New York City and San Francisco are able to leverage experienced TaskRabbit workers to assemble furniture; the service will be expanded to stores in Los Angeles, Miami, Houston, Boston, and more this year. Another example is Tennessee-based rural lifestyle products retailer Tractor Supply.

Retail 59

Retail Trends Technology Branding 59