Building An Online Brand, In Real Life (#IRL)
PYMNTS
OCTOBER 20, 2017
Since its founding in 2015, Qüero has turned to brick-and-mortar pop-up shops to do just that — and now, the company is hoping advanced technology can allow it to reach customers in new ways. While Qüero may have built its brand with the help of real-world pop-up shops, its foundation remains decidedly in the virtual world.
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