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Shaping the Message

Independent Banker

Eric Morse counters megabanks through judicious marketing and branding. Boston native. Lifelong Boston Bruins fan. Rang the New York Stock Exchange’s opening bell. “It’s becoming more and more important for community banks to emphasize that they have the same products and services as large banks.” By Cheryl Winokur Munk.

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Mobile Payments Amnesia And CVS’ M-Pay Entrance

PYMNTS

Why do mobile payment users choose another method if they have taken the trouble to load their card data? There is a difference in the choice of debit or credit card as a funding source among users. Meanwhile, only 44 percent of Apple Pay users prefer to use a debit card as a funding source and 50 percent use a credit card.

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