Banking Trends Branding Capital Marketing Strategies 
The Financial Brand
MARCH 15, 2023
This article Rate Wars: How Digital Banks Keep Pushing CDs Higher appeared first on The Financial Brand. Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.
The Financial Brand
SEPTEMBER 27, 2023
This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand. Banks ramped up their marketing after the pandemic. This article Do Banks That Outspend Their Peers on Marketing Grow Faster? appeared first on The Financial Brand.
The Financial Brand
OCTOBER 18, 2023
This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.
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