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Market your community bank with first-party data

Independent Banker

Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. Making the investment On top of that, he says many balk at the cost of the technologies.

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GonzoBanker Awards 2017

Gonzobanker

These ventures show credit unions are not standing still when it comes to technological disruption, and we hope much is learned from these early risk-taking efforts. For core legacy vendors, there is a three-to-four year window to put some new technology sparkle in your solutions or risk being tagged for replacement.