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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. The same Economist article pointed out that one in 10 millennials have hung up in frustration when dealing with call centers. Conservative bankers might dismiss social media.

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The Return Of The Celebrity-Backed Brand

PYMNTS

Earlier this week, international media titan Oprah Winfrey announced an investment in True Food Kitchen , a healthy-eating startup based out of Houston. Take, for example, Kylie Jenner, who has supposedly made $900 million by selling her Kylie Cosmetics makeup directly to her army of 100 million followers across social media.

Branding 101