Bringing In Future Residents With Pop-Up Hotels
PYMNTS
JUNE 13, 2018
Developers face a challenge when they open the doors to a new high-rise luxury apartment building: How do they fill all of the units that have suddenly come onto the market? That was the case with WhyHotel’s building in the Pentagon City neighborhood of Arlington, VA, just outside of Washington, D.C. Our brand is brand new.
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