Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

Fintech Labs Insights

JUNE 15, 2016

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. A small bank simply couldn’t achieve this by itself.

Community Bank 12

Community Bank Data Community Marketing 12

Gonzobanker

DECEMBER 19, 2017

THE BANKING AWARDS. Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. Expect a lot more cross-breeding of deals between banks and credit unions in the years ahead. Over 90% of ours use the app.”.

Conference 101

Conference Industry Community Bank Community 101