article thumbnail

25 Million Mobile Users, Only 2 Million on Bank of America’s Erica

Bank Innovation

Bank of America might have 25.3 Keep in mind that we started the rollout earlier this year with Rhode Island (which has a relatively small population) and completed in all markets in June," Betty […]. million active mobile users, but only two million of those users are using the bank's virtual assistant Erica.

article thumbnail

How Charitable Giving Boosts Online BNPL Sales, Customer Engagement

PYMNTS

Retailers are not just looking to donate a percentage of profits to a charity or cause, either, but are also seeing it as a way to foster customer engagement. Donating to a variety of charitable causes can expand customer reach for retailer engagement. I think it’s very important for all brands to find their niche,” he said.

Online 142