How Charitable Giving Boosts Online BNPL Sales, Customer Engagement
PYMNTS
AUGUST 24, 2020
Retailers are not just looking to donate a percentage of profits to a charity or cause, either, but are also seeing it as a way to foster customer engagement. Donating to a variety of charitable causes can expand customer reach for retailer engagement. I think it’s very important for all brands to find their niche,” he said.
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