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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. White papers are your most valuable asset.