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Location, Location, Location: Google Maps Get Birthday Upgrade

PYMNTS

Google Maps is getting a makeover and retailers will be a beneficiary as it enables more location sharing, data access and social media integration. billion by 2027. It can detect patterns and opportunities for retailers on a very basic level (where are my customers coming from?).

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Chinese Advertising Generates $27B For TikTok’s ByteDance

PYMNTS

Social commerce topped $89 billion January to September, making social media the new advertising darling and ByteDance a threat to longer-established platforms like Facebook and Instagram. A recent report forecasted that social commerce will reach $604.5 billion by 2027. . operations. operations.