Millennials Reluctant To Give Personal Data, Businesses Depend On It
PYMNTS
DECEMBER 8, 2016
Between the Instagram selfies, Twitter hashtags and Facebook posts, millennials seem to overshare. The more information that’s asked of them, the less likely it is that [millennials] will finish the application,” said Johnny Ayers, cofounder of Socure. “The It’s All About The Use Case . And they need customer data — at least some.
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