The Return Of The Celebrity-Backed Brand
PYMNTS
JULY 13, 2018
Her fragrance was only sold online. Earlier this week, international media titan Oprah Winfrey announced an investment in True Food Kitchen , a healthy-eating startup based out of Houston. The market remained dormant until 2017, when Kim Kardashian revived the celebrity perfume industry in the most Kim Kardashian way possible.
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