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The Return Of The Celebrity-Backed Brand

PYMNTS

Earlier this week, international media titan Oprah Winfrey announced an investment in True Food Kitchen , a healthy-eating startup based out of Houston. Not only is it expanding its physical presence, Fabletics is also test-driving a new store design at its Bellevue, Washington, location, scheduled to open later in 2018, according to CNBC.

Branding 101