2010 Boston Community User Experience 
PYMNTS
MARCH 17, 2017
In 2010, research from the CDC showed there were nearly four million births per year in the United States. We experimented and tested each release with beta customers, got some initial traction, and networked in the startup community. That equals close to approximately 11,000 babies born every day in just one country.
CB Insights
OCTOBER 31, 2017
The Pivot : We came up with a fresh take on the plethora of AR-style apps that create visual effects based on face detection and tracking… [Poor user experience] had a big impact on our retention metrics. Three notable excerpts: First Attempts : Blin.gy We needed 40% day-one returns and were closer to 25%. The clock kept ticking.
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