The Only Thing to Hate About Personal Finance Management Is the Term ‘PFM’
Javelin Strategy & Research
FEBRUARY 23, 2015
I said that in first PFM report for Javelin in 2009, and I’ve repeated it in the seven reports since, most recently in “Managing Money in the ‘Mobile-First’ Era: A Blueprint for On-the-Go Personal Finance Management.”. The simple fact is: PFM in a tab is – and always will be – a disappointment in terms of consumer adoption.
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