We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned
CB Insights
OCTOBER 10, 2017
In 2009, the app hit a million users and was one of the top 20 apps in the App Store that year. The New York Times wrote a piece promoting Mint in 2009 and reader reactions were so incredulous (“You gave them YOUR ACCOUNT NUMBER?! Even a well-known startup brand like Lending Club still spends about $200 per customer it acquires.
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