Remove 2004 Remove Millennials Remove Retail Remove social media
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Is Bridal Retail Ready For Digital Disruption?

PYMNTS

And that 4-figure dress cost is interesting in light of another emerging trend in retail — the apparent emergence and flooding of the market with lower-cost and discount wedding dress options. Wedding dresses in the past, explained Brittanny Carter, industry analyst at IBISWorld, were sort of a tricky proposition for retailers.

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How Madewell Is Growing Up, And Reshaping Its Parent Firm

PYMNTS

Crew since its glory days back in 2004. Crew in the affections of many millennials, but Wadle mostly dismisses that classification. Madewell’s appeal, she noted, expands far outside the millennial demographic, largely bolstered by its holistic approach to viewing consumers and their feedback.

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Soda Wars Summer

PYMNTS

The Ad Age story notes that it will also be supported by TV advertising, social media efforts and a summer-long “experiential” tour. The app will also allow users to record a 15-second “digital lip-sync video” that can be shared on social media using the hashtag #ShareaCoke, the brand told Ad Age.

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The Curious Case For Breaking Up Tech Giants

PYMNTS

His premise knits together a series of storylines that regular readers of PYMNTS are quite familiar with: That the Amazon Effect on retail , despite the company’s 4 percent share of it, is real and that it uses its diversified sources of revenue, like Amazon Web Services, to subsidize its retail business at the expense of traditional retail.

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