Remove Marketing Remove Oakland Remove Portland Remove Regulation
article thumbnail

Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

To provide current and potential Lime customers a deeper education on how to use its scooters and bikes more safely, the company is launching a $3 million marketing campaign — the company’s largest campaign so far, according to Taylor Bennett, Limes’s director of public affairs — centered around safety. Campaign Benefit.