Can Lime Make Consumers Feel Safer About Scooters And Bikes?
PYMNTS
NOVEMBER 8, 2018
To provide current and potential Lime customers a deeper education on how to use its scooters and bikes more safely, the company is launching a $3 million marketing campaign — the company’s largest campaign so far, according to Taylor Bennett, Limes’s director of public affairs — centered around safety. Campaign Benefit.
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