article thumbnail

The powerful, but quiet marketing message of the Best Banks

Long Lasting Ideas

If you don’t believe ebullient bankers translate to a blossoming bottom line, consider this: Live Oak is the nation’s second leading Small Business Administration Lender. It’s a niche lender, marketing to steady, hometown businesses –veterinarians, funeral homes, locally-owned pharmacies and dentists. HomeBanc in Tampa, Fla.,