The Many Pivots On The Path To A Multi-Million Dollar Skincare Brand
PYMNTS
JULY 23, 2019
The product formulation wasn’t easy, but it was manageable and foreseeable challenge. With the new leadership, other changes came. The eventual product that went to market — Supergoop — grew from Thaggard’s early names for the product samples she was always looking at: goop. of his recommendation.
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