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Build your community bank’s brand with swag

Independent Banker

From apparel to electronics, backpacks and magnets, these items, emblazoned with company logos, mottos, URLs and social media handles, form part of a $17 billion industry, all with the sole purpose of drumming up better business. billion-asset CBI Bank & Trust in Muscatine, Iowa. agrees that quality products are key.

Branding 167
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The community bank’s complete guide to building trust

Independent Banker

Building trust in your institution has a lot to do with technology, from implementing strong data security practices to humanizing your online customer interactions. However, Silsby says technology also can free up time for employees to have more meaningful interactions. Use social media to build trust. Be authentic.

Community 139
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Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We Making the investment On top of that, he says many balk at the cost of the technologies. It’s not seen as an asset, income-producing activity.”

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32 Corporate Innovation Labs In Retail

CB Insights

Learn about the technologies, innovations, and strategies that retailers can leverage this holiday season. The key focus areas are big data analytics and multi-channel customer outreach strategies; projects such as on-can printing, wearable technology, and Bluetooth beacons are noted on the Coca-Cola website.