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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

This individual also would be responsible for the branch’s social media presence, as part of the bank’s strategic online marketing. Conservative bankers might dismiss social media. A personal presence at the bank gives young customers a face they can befriend, not an automated prompt that can frustrate.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Houston Frost (SVP, Prepaid Products). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.