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SoFi Sees Investor Accounts Double Thanks To Fractional Shares

PYMNTS

Noto’s remarks came on the same day as the announcement of “ Samsung Money by SoFi ,” the new mobile-focused money management product SoFi is offering in partnership with Samsung Electronics America Inc. Founded in 2011, SoFi made its reputation by refinancing student loans for millennials. It will be available to U.S.

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?? Generations X and Y’s “Culture of Convenience” driving financial institutions toward “mobile-first” omnichannel structures

Banking 2020

Consumer and technology trends. Consumers have grown accustomed to a faster, more secure world and expect payment solutions to follow suit. This affinity for technology has created a culture of convenience, so it’s no surprise that mobile payments are increasing in popularity.

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