Events Lending Marketing Automation Operations 
Gonzobanker
JUNE 26, 2019
The primary focus was integrating authentication with the credit union’s digital banking system to improve the online lending experience with prefilled applications. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
Gonzobanker
DECEMBER 19, 2017
The Real “Lending” Stock Award – Goes to longtime player LendingTree. We don’t know if bankers have noticed but LendingTree stock is up a whopping 350% in the past year, climbing to a frenzied market cap of $4.20 Oh, by the way, that Fintech darling of two years ago Lending Club? New Hot Category Award : Marketing Automation.
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