Uber and Lyft Drivers Could Gain Access to Digital Ad Revenue
PYMNTS
MAY 31, 2019
As the report notes, “Firefly’s digital screens, which display geotargeted ads for national and regional brands based on driver routes, area demographics, and traffic patterns, tap into the fast-growing global out-of-home ad market. In Q3 2018, 35.6 Reasons given for participating in the gig economy shifted throughout 2018.
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