242 Startup Failure Post-Mortems
CB Insights
OCTOBER 31, 2017
Title: Fintech ‘Plastc’ Shuts Down After Cancelling All 80,000 Pre Orders. We had a user acquisition problem, and the best route involved a competitor…The best acquisition method I saw was tapping into an existing network of people who had filed 1099s: like Intuit’s hundreds of millions of tax returns, many with 1099 income.
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